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NEW! Personalized Team Magazine Labels Now Available

You can now get a custom designed label for your team on the Personalized Magazine Subscription Program.

Now teams, as well as solo agents can take advantage of this powerful marketing tool that is effective, affordable and easy-to-use.. Download the new team magazine loyalty label form.
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More Homes Are Being Remodeled In 2016

Some people are remodeling in preparation for selling their homes while others are remodeling to make the home more livable for them self and their family. But make no mistake, remodeling is one of the hottest activities in the real estate industry right now.

This is a real estate story that doesn’t change much. Bathrooms continue to be the number one remodeling project followed closely by kitchens. A National Association of Home Builders survey found that in 2015, 81 percent of home builders remolded bathrooms and 79 percent worked on kitchens. Read complete article

Source: Brian Kline, Realty Biz News, Thursday, May 26, 2016
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Greenhouse Tips

Each week we'll be sharing a helpful tip about resources you should be taking advantage of on the BHGRE Greenhouse. The Greenhouse is filled with useful advice and assets to help improve your business.

This Week's Tip: Did you know that you can get helpful tips for appealing consumers on social media on Greenhouse? Find out how to better interact with people on the most popular social media like Facebook, Twitter, YouTube and Pinterest today.
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Spring Homebuying and Selling: An Emoji’s Worth 1,000 Words

In March, Better Homes and Gardens Real Estate reached out to long-form emoji master Zoe Mendelson to create a listing for the White House using only emojis. The result was a surprisingly spot-on description of all the amenities that the First Family and their guests get to enjoy on a daily basis — who knew the White House has a whopping 28 fireplaces and 35 bathrooms?

BHGRE called on Mendelson again to create an emoji-only list of top five tips for buyers and sellers during the robust spring homebuying season. The company says agents can use the list to connect with their millennial clients, who frequently use emojis to communicate. Read complete article.

Source: Marian McPherson, Inman, Friday, April 1, 2016
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The Three Secrets of Social Media Success

Chances are you’ve heard that to be successful on social media you need to create a detailed strategy. The thought of first finding time, and then sitting down to create one is proba

Luckily, there’s an easy-to-remember formula for success on social media, beginning with three building blocks for your brand: consistency, volume, and content. Here’s how to set your strategy in motion without extra effort on your end:

Consistency We all know the saying, “showing up is half the battle.” Read complete article.

Source: Chris Zoeller, Clean Slate, Thursday, May 19, 2016
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‘Modern Family’ Teams Up with National Association of Realtors in Integration Deal

The National Association of Realtors wants “Modern Family” viewers to know that Phil Dunphy isn’t just a real-estate agent, he’s a proud Realtor.

The trade association is tapping into Phil’s love of being a Realtor as part of a unique brand partnership with the creators of “Modern Family,” the show’s network ABC Television Networks and its studio’s 20th Century Fox Consumer Products division. Read complete article.

Source: Nathalie Tadena, Wall Street Journal, Thursday, May 5, 2016
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College Blvd. Agent Speaks at REALTOR® Economic Forum

Christian Zarif (College Blvd.) recently sat on the Residential Economic Issues and Trends Forum for which she is the vice chair, at the 2016 REALTORS® Legislative Meetings in Washington DC. Christian had the honor of introducing NAR's Chief Economist, Dr. Lawrence Yen.

Senator Elizabeth Warren (D-MA) also spoke at the forum about the student loan debt crisis and a legislative solution to it. This translates directly to a REALTOR® issue as student loan debt can now greatly impact a buyer's ability to obtain financing. One concern Warren voiced with the current system is that the interest rate on these loans isn't comparable with rates many others have access to. Students on average are paying 6-7% rates (even after loan consolidation) whereas in the current market, homeowners can purchase and re-fi with rates in the 4% range.

We're so proud to have someone like Christian represent us on a national level. Congrats to her for making us proud!
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New Holiday Cards Now Available

If you're looking for a holiday postcard to send to your COI, we've created new options for you. You are welcome to change the copy on any of the cards to better suit your needs (e.g. Merry Christmas vs. Happy Holidays). If interested, contact Print Time - John Steib or Allen Watts.
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Sign Up for 2016 CE Classes

Take a moment to review the 2016 calendar of classes so you can make plans to attend the ones you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Erica Butler, Education Administrator, at 913-661-1486 or via email.

Want to keep track of all of your CE hours through KREC and MREC? Download instructions for how to look them up.
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A Super Party is Here to Save the Day

It's a bird, it's a plane, it's Super REALTORS turning 5! In-between selling homes and saving the world, YPN/KC requests your heroic presence at their 5th birthday party.

Celebrate with fellow REALTORS on Wednesday, June 1 from 6:00-9:00 pm at the Boulevard Brewery. Come dressed as your favorite Superhero or their alter-ego. Tickets are just $10 for YPN members and $20 for non-members, and get you two drinks and heavy appetizers. All proceeds go to Habitat for Humanity.
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Why Most Americans Can't Cover a $500 Emergency

Janell Enderson with Old Republic Home Protection shared their In Touch monthly newsletter. Among the articles featured in the May issue are ones about old school, 4 Low-tech Marketing Solutions that Still Work such as hand-written notes and real estate signs, how Getting Personal (on Social Media) is so much more more effective than just talking about real estate, why Most Americans Can't Cover a $500 Emergency and more.
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Millennials Change Home Ownership Trends

Millennials are bucking trends, changing the landscape of America, and are sharply different from previous generations in many different ways. One of the most notable ways is through millennial home ownership numbers, according to experts on generational trends and home ownership presenting at the recent 2016 REALTORS Legislative Meetings & Trade Expo. Read complete article.

Source: Isaac M. O'Bannon, CPA Practice Advisor, Saturday, May 14, 2016
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Plaza Broker Hosts May Third Thursday

On Thursday, May 19 , Plaza Broker Dan Sweeney hosted a Third Thursday training session about Effective Transaction Management and Risk Mitigation Systems. He covered how to anticipate possible problems before, during and after the transaction by having effective transaction management and risk mitigation systems in place. If you could not attend, feel free to watch a video of the session here.

Mark you calendars for the next Third Thursday session on June 16. PV/SL David Etzenhouser will be discussing Negotiation.
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“Housing Confidence Gap” Shows Women Are a Tougher Sell than Men

Female buyers often need greater reassurance than men when it comes to completing real estate transactions, a new study has found.

ValueInsured’s Modern Homebuyer Survey believes its uncovered what it calls a “housing confidence gap” between men and women. It says that although women often have a greater desire to buy than men, they’re also much more hesitant to sign on the dotted line. Indeed, some 77 percent of women who don’t own their own homes want to buy, compared to just 70 percent of non-homeowner men. Read complete article.

Source: Mike Wheatley, Realty Business News, Thursday, May 19, 2016
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Share the Spring Issue of Distinctive Collection with Your Luxury Clients

The Spring issue of Distinctive Collection e-magazine is now available. Flip through this digital magazine to see more than 30 of Kansas City's finest luxury homes priced from the $600Ks.

From Mission Hills to Leawood, you'll see stunning interior and exterior photos, as well as details about these exclusive homes for sale in Kansas City.

Share this e-magazine with your prospects and clients today who are searching for their next Kansas City luxury home.

The Distinctive Collection digital magazine is a quarterly publication. The next issue will be published July 1.
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Get the Spring Edition of Real Estate Review

The second quarter issue of Real Estate Review for 2016 is ready to download, customize, print and send to your client base.

In this latest edition, the featured stories include moving mistakes to avoid, ideas for staging small bedrooms a Kansas City calendar of events and a list of films that were filmed partly or entirely in the Kansas City area.

Download your copy of Real Estate Review here or visit the Newsletter page under the My Marketing tab.
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