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11 Amazing Real Estate Facts to Entertain Your Brain

Ever wonder why brass doorknobs are so ubiquitous? Why do homes in Scotland have red doors? Can you buy a home with a paper clip? Find out answers to these home head-scratchers and more when you read the complete article.

Source: Seth Williams, Inman News, Monday, October 20, 2014.
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Improve Your Personal Safety with a FREE Self Defense Workshop

Our entire industry is still reeling from the tragic loss of Arkansas REALTOR® Beverly Carter. The scary circumstances behind her abduction and death shine a bright light on the potential perils that come with working in real estate.

We must remember to be vigilant and take every precaution to ensure our own safety and the safety of our colleagues. To that end, we would like to thank Brian and Georgiane Hayhow (Leawood) for arranging a FREE self defense class with members of the Leawood Police Department. The class is scheduled for Monday, November 17 from 6:00-8:00p at the Leawood Ironwooods Lodge.

Space is limited to 50 participants, so reserve your spot now by contacting the Marketing Department.
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Share Holiday Feasts and Festive Lights with Our Latest Monthly Postcard

There's nothing like the holidays in Kansas City. From palette-pleasing meals to awe-inspiring light displays, there's always a reason to celebrate the season. The November monthly postcard offering gives you the choice of sharing a list the best places to dine or the best holiday lighting with your clients.

Your portrait and contact information are positioned prominently at the top of the card and you can even add a customized message to the back. Sending out these cards is a great way to stay top-of-mind with your clients while providing them with information they want.

Order your postcards to go out in September today, by visiting the DMS Postcard website. If you have any questions about the annual postcard program, please contact the Marketing Department.
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Kansas City Named One of the 'Best' Zip Codes In America

#10. 64113, Kansas City, MO: Roads Worth Taking Your Time On

Although it’s last on our list, Kansas City is hardly last in our hearts. Even driving through this area is lovely, given that many roads skirt beautiful parks, trees, and ponds, making the short average commute time a pleasure rather than a chore.

This ZIP code had a high school graduation rate of 99.53 percent and an unemployment rate under three percent. The median household income was a staggering $119,676, and poverty was nearly nonexistent.

Top all that off with great restaurants like Charlie Hooper’s and Bella Napoli, and this is one wonderful place to call home. Read complete list.
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MLS Statistics for September 2014

The following statistics compare sales activity in September 2014 with the same time last year.

Heartland MLS:
  • Sales (YTD): -0.1%
  • Avg. Home Sale Price (YTD): +5.2% to $191,948

Johnson County:
  • Sales (YTD): -3.7%
  • Avg. Home Sale Price (YTD): +4.3% to $270,364
  • New Listings YTD: +6.3% to 1,035

Wyandotte County:
  • Sales YTD: +1.7%
  • Avg. Home Sale Price (YTD): +11.7% to $95,995
  • New Listings (YTD) : -1.0% to 192

Jackson County:
  • Sales (YTD): -2.7%
  • Avg. Home Sale Price (YTD): +8.4 to $172,600
  • New Listings (YTD): - No Change at 1,140

Clay/Ray Counties:
  • Sales (YTD): +3.1%
  • Avg. Home Sale Price (YTD):+7.2% to $219,105
  • New Listings (YTD): -6.5% to 489

Platte County:
  • Sales (YTD): +3.0%
  • Avg. Home Sale Price (YTD):+7.3% to $220,741
  • New Listings (YTD): +13.0% to 234

Click here to download the September 2014 MLS statistics report and summary.
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4th Quarter Real Estate Review Now Available

The final issue of Real Estate Review for 2014 is ready to download, customize, print and send to your client base.

In this latest edition, the featured stories include pro staging tips for home sellers, house-hunting red flags to avoid, a Kansas City calendar of events and some illuminating facts about the famous Country Club Plaza holiday lights.

Download your copy of Real Estate Review here or visit the Newsletter page under the My Marketing tab.
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A Beginner’s Guide to Social Media for Real Estate

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. If you haven’t yet used social media to engage with buyers and sellers, or drive leads and generate referrals, this article and infographic is for you. It has never been easier to get started. In this post, I’ll show you exactly how you can make social media work for your business. Read complete article.

Source: Seth Price, Inman News, Tuesday, October 7, 2014.
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Americans' Attitudes Improve on Housing

Consumers’ optimism toward the housing market showed a slight rebound last month, with more people now saying it’s a good time to buy or sell a home, according to Fannie Mae’s September 2014 National Housing Survey, based on about 1,000 Americans’ attitudes on the housing market.

The share of consumers who say now is a good time to purchase a home rose to 68 percent in September, a four percentage point increase from August. Read complete article.

Source: RealtorMag, Wednesday, October 8, 2014.
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5 Tips for Capturing Clients Who Research You Online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. In fact, 90 percent of homebuyers search online during their homebuying process, according to the National Association of Realtors. Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. Read complete article.

Source: Hal Timinsky, Inman News, Friday, October 3, 2014.
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2014 CE Schedule Released

The preliminary list of classes for Better Homes and Gardens Real Estate Kansas City Homes' 2014 Continuing Education series is now available.

Take a moment to download and review it so you can make plans to attend the classes you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Elaine Cavener, Education Director at 913-661-1486 or via email.
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Make Your Listings Shine with a VHT Blue Sky Upgrade

It's nothing but blue skies from now on with VHT Studio's October upgrade discount. Now until the end of the month, get 20% off the Blue Sky upgrade from VHT for your clients' home photos.

This custom process takes exterior photos with grey and dreary skies and makes them bright and beautiful, greatly improving the way they look. Contact VHT (800-790-8687) today and get this upgrade for just $20, but act now because the offer expires at the end of October.
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Northland Broker Gives First-Time Buyer Tips to National Magazine

Broker Kristi Ferrara (Northland), provided some pro-tips to U.S News and World Report for their new home-buyer advice story entitled, "The Newbie's Roadmap to Buying a First Home".

From the article: For first-time homebuyers, the whole homebuying process may look a bit daunting. You’re going into what could be the biggest purchase of your life with no experience to fall back on. The good news is a little preparation can go a long way and help you approach this major decision with confidence. Many things have changed in recent decades about the way Americans buy and sell homes, but one adage still matters, a lot: location, location, location. Read complete article.

Source: Teresa Mears, U.S. News & World Report, Friday, October 18, 2014.
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Think the Kansas City Royals Are Named for Kings? That’s a Bunch of Bull

As October rolls on, Royal mania is mounting. The days ahead will determine the champion: Will it be Thunder? Boomer? Blackjack? Or maybe Baldy?

You probably think the name of the Kansas City Royals, who on Wednesday won the American League pennant, is meant to associate the baseball team with castles and courts, purple and ermine.

Oh, no, it is something with a much grander local lineage: a livestock show. Read complete article.

Source: Jared Diamond and Kevin Helliker, The Wall Street Journal, Wednesday, October 15, 2014.
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Announcing the Fall 2014 Issue of Distinctive Collection

We invite you to page through the Fall Issue of the Distinctive Collection digital magazine to see more 20 spectacular Kansas City area homes, priced from the $600Ks.

From Loch Lloyd to Mission Hills, you'll see stunning interior and exterior photos, as well as details about some of the very best homes for sale in Kansas City.

Share this e-magazine with your prospects and clients today who are searching for their next Kansas City dream home.

The Distinctive Collection digital magazine is a quarterly publication. The next issue will be available on January 1.
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Android Tablet Version of Seller Book Now Available

The Android tablet version of the Home Selling Presentation is "live" on This presentation includes your choice of covers, as well as the standard and a la carte pages. It's up to you what slides you include - the presentation is editable (e.g. change photos/copy, delete/add slides, reorder slides, etc.) - and if you want, you can even add animation to the presentation.

To download this presentation, follow these steps:

1. From your tablet, login to
2. Click on "Working with Sellers" tab
3. Go to "Seller Book Downloads"
4. Scroll to the bottom of the section "Publisher Template Pages"
5. Click on "Seller Book - Powerpoint"

If you have any technical questions or concerns, please contact For all other questions, please contact
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Order Gift Magazines and Books at a Discounted Rate

As sales professionals with Better Homes and Gardens Real Estate, you have the unique opportunity to purchase gift magazine subscriptions and books for yourself or your clients at a discounted rate.  Not only are these great publications, but it is a good way to stay top-of-mind with your clients.
Magazine Titles Include:
• Better Homes and Gardens (12 issues at 41¢ each)
• Family Circle (12 issues at 41¢ each)
• Fitness (10 issues at 49¢ each)
• Ladies Home Journal (11 issues at 45¢ each)
• Traditional Home (8 issues at 62¢ each)
• FamilyFun (10 issues at 49¢ each)
• Siempre Mujer (6 issues at 83¢ each)
• More (10 issues at 49¢ each)
• Parents (12 issues at 41¢ each)
• EatingWell (6 issues at 83¢ each)
• Every Day with Rachel Ray (10 issues at 49¢ each)
Book Titles (all 50% off) include:
BHG Step-by-Step Ultimate Yard and Garden ($12.50)
BHG New Decorating Book ($12.50)
BHG New Cook Book 15th ed. paperback ($11.00)
BHG New Cook Book spiral bound, hardback ($15.00)
BHG Fresh hardcover ($15.00)
BHG Big Book of Home How-To ($8.50)
For more information or to place your order, visit the BHG products page on Greenhouse, the national BHG intranet site.
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6 Principles of Persuasion Every Real Estate Agent Should Master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world.

The theory of reciprocity is that as humans we naturally want to return any favors given and pay back when we owe. Another way to look at it is treating people as they’ve treated you.
Some ways we can apply this to real estate:

• Sending a handwritten thank you/birthday card
• Mentioning local businesses on your blog
• Featuring local businesses on your website
• Giving your best clients gifts ( is awesome for this)
• Taking your favorite clients out to dinner

Read complete article.

Source: Andrew Gale, Inman News, Wednesday, October 15, 2014.
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Share the Updated Listing Syndication Video with Your Clients

In response to multiple requests from agents, we have updated the video in which David Cooper explains BHG's withdrawal from 3rd-Party Listing Syndicators.

We encourage you to watch the updated version and share it (URL: with your clients when and if the question of listing syndication arises. We have also provided a letter from David Cooper explaining Kansas City Homes' position, as well as a waiver for your clients to sign if they still wish to display their homes on 3rd-Party sites.

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