When marketing to a specific group of people (whether it be dictated by age or lifestyle), sales reps tend to follow stereotypes and “common knowledge” regarding their audience. It makes sense to do so. However, these rules and ideals regarding various demographics aren’t always correct, especially when it comes to the Baby Boomer market.
Many believe Baby Boomers have an influx of cash to spend, but that’s not necessarily true. A GfK Consumer Trends report on the spending habits of Boomers focused on empty nesters (defined as parents without children under the age of 25 living at home), and how their habits differ from their peers who still reside with their kids. The results were not as expected. Read complete article.
Source: Clean Slate, Thursday, July 17, 2014.
4 Ways Realtors Can Make a Great First Impression
Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. In this post, I’ll outline four surefire ways to make an exceptional first impression and start off all your new relationships in the best way possible. Read complete article.
Source: Matthew Collis, Inman, Tuesday, July 22, 2014.
Mastering Your Tablet: Shortcuts
If you are a real estate agent (and also, alive) hopefully you’re using some sort of technology that can help you stay organized and in touch while on the go. Smartphones are always safe bets – they’re easy to use and combine email, phone and web all in one small, simple device. However, if you’ve mastered your phone and are hungry for more, it may be time to take the next step into the world of tablets. Read complete article.
Source: Nick Caruso, RISMedia's Housecall, Wednesday, July 23, 2014.
Real Estate Giant Realogy to Acquire ZipRealty for $166 Million
Realogy Holdings Corp. (NYSE: RLGY) has once again reinforced its leadership position by acquiring one of the most successful, technology-based real estate brokerage firms, ZipRealty, Inc. (NASDAQ: ZIPR).
The announcement today states that Realogy has entered into a definitive agreement to acquire ZipRealty for $6.75 per share in an all-cash transaction valued at approximately $166 million.
With this transaction, Realogy is acquiring ZipRealty’s residential brokerage operations with 23 offices across the United States and its leading-edge, integrated real estate technology platform, including its recently released private-label solution for brokers. Read complete article.
Source: RISMEdia, July, 2014.
Aloha! Recognition Club Trip Qualifiers Toast Their Successes
More than 75 Recognition Club Trip qualifiers raised a glass Thursday evening at the Prairie Village/State Line office as they learned more about the upcoming Recognition Club Trip to Maui, Hawaii in November.
Broker/Owner Dan Sweeney kicked off the evening's celebration, introducing Mark Ebbitts and Julie Watson of Shelton Travel, who shared exciting details about the planned activities for the trip.
If you qualified for the Recognition Club Trip, we hope you'll be able to join us in Maui!
U.S. News Ranks Three KC Hospitals as Tops in Nation
Three Kansas City area hospitals have made it onto U.S. News & World Report’s latest lists of best hospitals, which were released Tuesday.
The University of Kansas Hospital is ranked among the top 50 hospitals nationwide in 12 medical and surgical specialties for 2014-15. Children’s Mercy Hospital is nationally ranked in nine pediatric specialties, and St. Luke’s Hospital is nationally ranked in three specialties.
Rankings are based on patient safety and outcomes data, as well as the hospital’s reputation in each specialty program. Read complete article.
Source: Alan Bavley, The Kansas City Star, Monday, July 14, 2014.
BHGRE Expands South Carolina Presence
Better Homes and Gardens Real Estate has announced that Segars Realty in Hartsville, S.C. has joined the Better Homes and Gardens® Real Estate network, further strengthening the brand's presence in South Carolina. The newly franchised Better Homes and Gardens Real Estate Segars Realty will continue to be led by owner and broker, Goz Segars and will serve Hartsville and surrounding communities including Darlington and Florence.
As one of the oldest real estate companies in Hartsville, Better Homes and Gardens Real Estate Segars Realty is comprised of a team of local real estate professionals specializing in residential real estate. The company prides itself on its hyper-local, lifestyle-oriented service approach to the real estate process in an effort to provide optimum customer experiences.
BHGREKCH Welcomes New Agent to Blue Valley Office
We are pleased to announce that a new member has joined the Kansas City Homes family.
Alex Goering, a lifelong Johnson County resident, is now a part of the Blue Valley office. Alex is a 2013 graduate of the University of Kansas where he studied vocal performance and is an accomplished musician, opera singer and actor. Alex specializes in millennial home buyers and sellers, and heavily employees marketing techniques based in social media and video presentation.
Let's all help Alex feel welcome as he begins his career with our company!
Mortgage Applications Post Solid Jump
Mortgage applications reversed course last week after several weeks of softening demand, as both applications for home purchases and refinances showed an increase in activity, the Mortgage Bankers Association reported Wednesday. The MBA’s overall index of mortgage application activity showed demand rose by 1.9 percent for the week ending July 4. Read complete article.
With mortgage applications increasing, be sure to take advantage of our in-house mortgage company, First State Bank Mortgage.
Each office has a First State Bank Mortgage loan officer in it. If you haven't stopped by to get to know them yet, now is the perfect time!
It's Here: Summer Issue of Distinctive Collection Digital Magazine
We invite you to page through the Summer Issue of the Distinctive Collection
to see more than 35 spectacular Kansas City area homes, priced from the $600Ks.
From Loch Lloyd to Mission Hills, you'll see stunning interior and exterior photos, as well as details about some of the very best homes for sale in Kansas City.
Share this e-magazine
with your prospects and clients today who are searching for their next Kansas City dream home.
The Distinctive Collection
digital magazine is a quarterly publication. The next issue will be available on October 1.
2014 CE Schedule Released
The preliminary list of classes for Better Homes and Gardens Real Estate Kansas City Homes' 2014 Continuing Education series is now available.
Take a moment to download
and review it so you can make plans to attend the classes you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Elaine Cavener, Education Director at 913-661-1486 or via email.
Help BHGREKCH Attract More Talent!
Do you know someone who'd be a perfect fit with BHGRE Kansas City Homes? Reach out to them to help make a connection with your broker. During the current Talent Attraction campaign, if you refer a candidate by Thursday, July 31, you'll be invited to attend a party with fellow agents in September.
Registering a candidate is simple. Just submit the name of your referral to your broker and then help him/her set up an interview.
If you have additional questions about the Talent Attraction program talk with your broker, today and check back often for more details about the party and other surprises!
REALTOR® University Scholarship Opportunities for BHGRE Members!
If you’re looking to further your education in real estate, BHGRE® wants to help you get your Master of Real Estate graduate degree at REALTOR® University!
For the first time, BHGRE is offering two $9,000 scholarships for 2014 (paid out at up to $800 per course until the scholarship has been exhausted) – and they are only available to agents and brokers in our BHGRE network. Now is the time to take advantage of this incredible opportunity! Get complete details.
Source: Amy Chorew, Clean Slate, Friday, July 11, 2014.
Three P’s of Real Estate Marketing
Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home.
It is their job to get as many eyes on a property and feet in the door as possible. Real estate is a numbers game. The more buyers they get in a home, the better chance they have to generate offers.
When I first started in sales, my manager told me, “There is a buyer for every home…sometimes you find them and sometimes they find the home. You want to find them before they find the home.” Meaning, you want to make sure they buy the house while it is listed with you. Read complete article.
Source: Karlton Utter, Clean Slate, Monday, July 14, 2014.
Home Builders' Confidence Surges Thanks to Better Jobs Market
Home builders’ confidence in the housing market surged in July, thanks in part to robust jobs growth in June.
The National Association of Home Builders/Wells Fargo Housing Market Index gained four points in July, hitting 53. That’s the first time it’s cleared 50 — the dividing line between good sales conditions for new single-family homes and poor sales conditions — since January. Read complete article.
Source: Kent Hoover, The Kansas City Business Journal, Wednesday, July 16, 2014.
Nick & Jake's Offers Discounted REALTOR® Menu on Tuesdays
Nick & Jake's has created a special "Pick Up" menu that has become quite popular with area REALTORS® for use at Tuesday home showings.
The menu includes some of their signature items at a discounted rate and is enough for a light lunch for 25-30 people, or a bit heavier lunch for 15-20 people. Want to serve this at your next Tuesday showing? Call by 5pm the day before at the latest to place your order for pickup. Download the special REALTOR® menu
10 Tips to Win the Hearts and Minds of Your Customers
To hear Guy Kawasaki tell it, the art of enchantment — changing people’s hearts, minds and actions — begins with a smile and, occasionally, ends with a bit of charming groveling.
Kawasaki would know. As the former chief evangelist of Apple, author of 12 books and current chief evangelist of graphic design firm Canva, he enchants people for a living. At Real Estate Connect today, he laid out 10 tips for real estate pros and businesses to win over their customers. Read complete article.
Source: Andrea V. Brambila, Inman, Thursday, July 17, 2014.
Americans Share Positive Housing Attitude
Consumer confidence in the housing market has trended upward significantly during the recovery but continues to be less than needed to return to “normal” housing levels, according to results from Fannie Mae’s June 2014 National Housing Survey. On average, consumers’ 12-month home price-change expectation remained in positive territory in June at 2.4 percent but dipped slightly from the previous few months, likely in response to a lackluster housing picture in the first half of the year. Read complete article.
Source: RISMedia, July 2014.
Be Open For Business: Accountability, at Its Best.
Accountability, something you encounter every day. In fact, every morning when you wake up, you have a decision to make. You’re accountable for whether you are going to make something happen and be open for business, or whether are you going to be closed for business.
Flexibility in real estate is a great thing, but it can also be the kiss of death. Many people get into real estate because of the flexibility and ability to create their own schedules. Yet that same flexibility also allows the dreaded “E” word to come into play.
Excuses. Read complete article.
Source: Karlton Utter, Clean Slate, Wednesday, July 9, 2014.
Share the Updated Listing Syndication Video with Your Clients
In response to multiple requests from agents, we have updated the video in which David Cooper explains BHG's withdrawal from 3rd-Party Listing Syndicators.
We encourage you to watch the updated version and share it (URL: http://youtu.be/JeENJynvaWQ
) with your clients when and if the question of listing syndication arises. We have also provided a letter from David Cooper
explaining Kansas City Homes' position, as well as a waiver
for your clients to sign if they still wish to display their homes on 3rd-Party sites.