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Stay Out of Trouble: Attend Our Annual Risk Management Meeting

Save the date for our annual Risk Management Meeting on Thursday, October 23 in Regnier Hall at the KU Edwards Campus.

We'll be joined by guest speakers Bill Perry and Eldon Shields who will address a number of topics to help you, as an agent, manage and minimize your risks before, during and after transactions. Pre-meeting coffee and tea will be served from 8:30 - 9:00 and the presentation will run from 9:00 - 11:00.

We hope to see you there!
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Improve Your Personal Safety with a FREE Self Defense Workshop

Our entire industry is still reeling from the tragic loss of Arkansas REALTOR® Beverly Carter. The scary circumstances behind her abduction and death shine a bright light on the potential perils that come with working in real estate.

We must remember to be vigilant and take every precaution to ensure our own safety and the safety of our colleagues. To that end, we would like to thank Brian and Georgiane Hayhow (Leawood) for arranging a FREE self defense class with members of the Leawood Police Department. The class is scheduled for Monday, November 17 from 6:00-8:00p at the Leawood Ironwooods Lodge.

Space is limited to 50 participants, so reserve your spot now by contacting the Marketing Department.
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BHGRE CEO, Sherry Chris Shares Important Personal Safety Memo

So often, we celebrate the joy of selling real estate and helping our clients and their families find a home where they can build a lifetime of memories. Recently, we were reminded that the role of the real estate agent also carries personal risk as we learned of the tragic death of Beverly Carter in Arkansas. Our thoughts and prayers are with her family, friends and colleagues as they struggle with such a profound and senseless loss. The events in Arkansas weigh heavily on every real estate professional this week as we consider the commonplace scenario of a real estate agent meeting a client and the ways in which our safety may be unwittingly compromised in the course of our fast-paced professional lives. Read Sherry's complete message.
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NAR Wins Rights to .Realestate Top-Level Domain

he National Association of REALTORS® has won the rights to the new .realestate top-level domain.

NAR intends to use the .realestate domain along with the recently acquired .REALTOR domain to create order for real estate information on the Internet and to provide NAR members with tools that help brand themselves as the most trusted, valued source of real estate information. Read complete article.

Source: Jane Dollinger , REALTOR.org, Monday, October 6, 2014.
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Think the Kansas City Royals Are Named for Kings? That’s a Bunch of Bull

As October rolls on, Royal mania is mounting. The days ahead will determine the champion: Will it be Thunder? Boomer? Blackjack? Or maybe Baldy?

You probably think the name of the Kansas City Royals, who on Wednesday won the American League pennant, is meant to associate the baseball team with castles and courts, purple and ermine.

Oh, no, it is something with a much grander local lineage: a livestock show. Read complete article.

Source: Jared Diamond and Kevin Helliker, The Wall Street Journal, Wednesday, October 15, 2014.
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America's Youth & Homeownership [INFOGRAPHIC]

The infographic below shows the attitudes of both Millennials and Gez Z toward the idea of home ownership. The overwhelming majority of both groups believe in importance and desirability of owning a home. Download a PDF version of the infographic to share with your clients.



Source: The KCM Crew, Keeping Current Matters, Friday, October 3, 2014.
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Northland Office Welcomes New Agent

Better Homes and Gardens Real Estate Kansas City Homes is pleased to welcome Kathi Hunter to our Northland office.

Kathi is brand new to real estate and very eager to learn from the very best agent in the market. Prior to getting her license, Kathi was with the QuikTrip Corporation for 16 years and also worked Missouri Division of Family Services in Jackson County. Kathi is a lifelong Kansas Citian and attended Missouri Western State College.

Please help her feel at home as the newest member of our family.
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Tablet Version of Seller Book Now Available

Exciting news! The new tablet version of the Home Selling Presentation is "live". This presentation includes your choice of covers, the standard and a la carte pages, as well as the new My Home Compare video. It's up to you what slides you include - the presentation is editable (e.g. change photos/copy, delete/add slides, reorder slides, etc.) - and if you want, you can even add animation to the presentation. To download this presentation, follow these steps:

1. From your iPad, login to KCHAgent.com
2. Click on "Working with Sellers" tab
3. Go to "Seller Book Downloads"
4. Scroll to the bottom of the section "Publisher Template Pages"
5. Click on "Seller Book - Keynote"

Note: We have also created a PowerPoint version of the presentation that is suitable for Android tablets. We are still testing this presentation and will upload as soon as it is ready.

If you have any technical questions or concerns, please contact helpdesk@kansascityhomes.com. For all other questions, please contact marketing@kansascityhomes.com.
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Android Tablet Version of Seller Book Now Available

The Android tablet version of the Home Selling Presentation is "live" on KCHagent.com. This presentation includes your choice of covers, as well as the standard and a la carte pages. It's up to you what slides you include - the presentation is editable (e.g. change photos/copy, delete/add slides, reorder slides, etc.) - and if you want, you can even add animation to the presentation.

To download this presentation, follow these steps:

1. From your tablet, login to KCHAgent.com
2. Click on "Working with Sellers" tab
3. Go to "Seller Book Downloads"
4. Scroll to the bottom of the section "Publisher Template Pages"
5. Click on "Seller Book - Powerpoint"

If you have any technical questions or concerns, please contact helpdesk@kansascityhomes.com. For all other questions, please contact marketing@kansascityhomes.com.
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Ten Questions With Joanna Williams

Joanna Williams, broker, Better Homes & Gardens® Kansas City Homes, answers ten questions with Clean Slate (Better Homes and Gardens Real Estate's industry blog), and talks about real estate agents as her customers and the consistent pursuit of improvement.

Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Innovation, Growth, Excellence) core values do you identify with most, and why?

I would say I identify most with Authenticity and Passion. Over the years, I’ve learned to just be authentic in my dealings with both agents and consumers. It’s simply easier to attain longevity in relationships when you’re authentic from the start. Read all 10 questions.

Source: Clean Slate, Thursday, October 2, 2014.
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Americans' Attitudes Improve on Housing

Consumers’ optimism toward the housing market showed a slight rebound last month, with more people now saying it’s a good time to buy or sell a home, according to Fannie Mae’s September 2014 National Housing Survey, based on about 1,000 Americans’ attitudes on the housing market.

The share of consumers who say now is a good time to purchase a home rose to 68 percent in September, a four percentage point increase from August. Read complete article.

Source: RealtorMag, Wednesday, October 8, 2014.
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5 Tips for Capturing Clients Who Research You Online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. In fact, 90 percent of homebuyers search online during their homebuying process, according to the National Association of Realtors. Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. Read complete article.

Source: Hal Timinsky, Inman News, Friday, October 3, 2014.
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2014 CE Schedule Released

The preliminary list of classes for Better Homes and Gardens Real Estate Kansas City Homes' 2014 Continuing Education series is now available.

Take a moment to download and review it so you can make plans to attend the classes you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Elaine Cavener, Education Director at 913-661-1486 or via email.
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Make Your Listings Shine with a VHT Blue Sky Upgrade

It's nothing but blue skies from now on with VHT Studio's October upgrade discount. Now until the end of the month, get 20% off the Blue Sky upgrade from VHT for your clients' home photos.

This custom process takes exterior photos with grey and dreary skies and makes them bright and beautiful, greatly improving the way they look. Contact VHT (800-790-8687) today and get this upgrade for just $20, but act now because the offer expires at the end of October.
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For Next-Generation Homebuyers, Tradition Appears to be Alive and Well

It’s tempting to make certain assumptions about today’s teens. After all, they’re the first generation that’s only ever known a right-here, right-now, 24/7 online world. How could their perceptions and expectations not be far different from those of their predecessors?

Well, be prepared to be surprised about how this important demographic group, 21 million strong, views homeownership. They sound a lot like — dare we say it? — Baby Boomers. Read complete article.

Source: Katelyn Castellano, Clean Slate, Thursday, October 9, 2014.
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Christian Zarif (8101) Named KAR Salesperson of the Year

On Tuesday, September 29, in front of a packed crowd of nearly 200 REALTORS® at a the annual convention in Topeka, KS, Christian Zarif ascended the stage steps to the podium to receive a great honor. She had been selected by the Kansas Association of REALTORS® as the 2014 Salesperson of the Year.

Christian embodies so many of the ideals and principles KAR looks for in its members. She has always had a strong and meaningful presence in civic and charitable affairs. Her past clients speak highly of her and of the service she provided them. Most importantly, Christian embraces the REALTOR® Code of Ethics and REALTOR ® Spirit.

David Cooper, president of our company, is quick praise Christian for all she has done to deserve this recognition. "From day one, Christian has really embraced the real estate business. Not only does she show great care for each of her clients, she feels a tremendous responsibility to give back to the industry," said David. "We are lucky to have Christian among the next generation of real estate leaders."

Christian joins her mom, Susan Bowers of the 8101 office who previously received this award (1998) and Blue Valley's Judy Miller (2002).

Congratulations, Christian! You are an inspiration to our company as well as REALTORS® across the state of Kansas.
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Better Homes and Gardens Real Estate Celebrates Its ‘Candy Anniversary’

Typically, a brand reflects on its journey during traditional milestones such as five or 10 years. But, in the real estate industry, Better Homes and Gardens Real Estate has been known for challenging tradition. In July, we celebrated our sixth anniversary—known as our “candy anniversary” per Hallmark—and things have never been sweeter.

So as we find ourselves in a prime position to take on the future, it’s important to share what we’ve learned on our amazing adventure thus far. Read complete article.

Source: Sherry Chris, RISMedia, September 2014.
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MLS Statistics for September 2014

The following statistics compare sales activity in September 2014 with the same time last year.


Heartland MLS:
  • Sales (YTD): -0.1%
  • Avg. Home Sale Price (YTD): +5.2% to $191,948

Johnson County:
  • Sales (YTD): -3.7%
  • Avg. Home Sale Price (YTD): +4.3% to $270,364
  • New Listings YTD: +6.3% to 1,035

Wyandotte County:
  • Sales YTD: +1.7%
  • Avg. Home Sale Price (YTD): +11.7% to $95,995
  • New Listings (YTD) : -1.0% to 192

Jackson County:
  • Sales (YTD): -2.7%
  • Avg. Home Sale Price (YTD): +8.4 to $172,600
  • New Listings (YTD): - No Change at 1,140

Clay/Ray Counties:
  • Sales (YTD): +3.1%
  • Avg. Home Sale Price (YTD):+7.2% to $219,105
  • New Listings (YTD): -6.5% to 489

Platte County:
  • Sales (YTD): +3.0%
  • Avg. Home Sale Price (YTD):+7.3% to $220,741
  • New Listings (YTD): +13.0% to 234

Click here to download the September 2014 MLS statistics report and summary.
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Announcing the Fall 2014 Issue of Distinctive Collection

We invite you to page through the Fall Issue of the Distinctive Collection digital magazine to see more 20 spectacular Kansas City area homes, priced from the $600Ks.

From Loch Lloyd to Mission Hills, you'll see stunning interior and exterior photos, as well as details about some of the very best homes for sale in Kansas City.

Share this e-magazine with your prospects and clients today who are searching for their next Kansas City dream home.

The Distinctive Collection digital magazine is a quarterly publication. The next issue will be available on January 1.
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4th Quarter Real Estate Review Now Available

The final issue of Real Estate Review for 2014 is ready to download, customize, print and send to your client base.

In this latest edition, the featured stories include pro staging tips for home sellers, house-hunting red flags to avoid, a Kansas City calendar of events and some illuminating facts about the famous Country Club Plaza holiday lights.

Download your copy of Real Estate Review here or visit the Newsletter page under the My Marketing tab.
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A Beginner’s Guide to Social Media for Real Estate

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. If you haven’t yet used social media to engage with buyers and sellers, or drive leads and generate referrals, this article and infographic is for you. It has never been easier to get started. In this post, I’ll show you exactly how you can make social media work for your business. Read complete article.

Source: Seth Price, Inman News, Tuesday, October 7, 2014.
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Order Gift Magazines and Books at a Discounted Rate

As sales professionals with Better Homes and Gardens Real Estate, you have the unique opportunity to purchase gift magazine subscriptions and books for yourself or your clients at a discounted rate.  Not only are these great publications, but it is a good way to stay top-of-mind with your clients.
Magazine Titles Include:
• Better Homes and Gardens (12 issues at 41¢ each)
• Family Circle (12 issues at 41¢ each)
• Fitness (10 issues at 49¢ each)
• Ladies Home Journal (11 issues at 45¢ each)
• Traditional Home (8 issues at 62¢ each)
• FamilyFun (10 issues at 49¢ each)
• Siempre Mujer (6 issues at 83¢ each)
• More (10 issues at 49¢ each)
• Parents (12 issues at 41¢ each)
• EatingWell (6 issues at 83¢ each)
• Every Day with Rachel Ray (10 issues at 49¢ each)
Book Titles (all 50% off) include:
BHG Step-by-Step Ultimate Yard and Garden ($12.50)
BHG New Decorating Book ($12.50)
BHG New Cook Book 15th ed. paperback ($11.00)
BHG New Cook Book spiral bound, hardback ($15.00)
BHG Fresh hardcover ($15.00)
BHG Big Book of Home How-To ($8.50)
For more information or to place your order, visit the BHG products page on Greenhouse, the national BHG intranet site.
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6 Principles of Persuasion Every Real Estate Agent Should Master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world.

Reciprocity
The theory of reciprocity is that as humans we naturally want to return any favors given and pay back when we owe. Another way to look at it is treating people as they’ve treated you.
Some ways we can apply this to real estate:

 
• Sending a handwritten thank you/birthday card
• Mentioning local businesses on your blog
• Featuring local businesses on your website
• Giving your best clients gifts (Spoil.io is awesome for this)
• Taking your favorite clients out to dinner

Read complete article.

Source: Andrew Gale, Inman News, Wednesday, October 15, 2014.
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Share the Updated Listing Syndication Video with Your Clients

In response to multiple requests from agents, we have updated the video in which David Cooper explains BHG's withdrawal from 3rd-Party Listing Syndicators.

We encourage you to watch the updated version and share it (URL: http://youtu.be/JeENJynvaWQ) with your clients when and if the question of listing syndication arises. We have also provided a letter from David Cooper explaining Kansas City Homes' position, as well as a waiver for your clients to sign if they still wish to display their homes on 3rd-Party sites.

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