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Greenhouse Tips

Each week we'll be sharing a helpful tip about resources you should be taking advantage of on the BHGRE Greenhouse. The Greenhouse is filled with useful advice and assets to help improve your business.

This Week's Tip: Did you know that you can get specialty magazine labels for more publications than just Better Homes and Gardens? Shape, Traditional Home and Siempre Mujer Magazine can all arrive at your clients' homes with your personalized mailing label for just $13.25. Get your loyalty labels here.
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Don't Miss the Spring Parade of Homes

The Spring Parade of Homes offers something for everyone, whether your clients are looking to upgrade to a larger home, downsize to a smaller home, or realize their dream as a first-time buyer. Over 340 homes are open daily from 11 am to 6 pm with free admission. Download the Parade of Homes guide for a complete list of homes that are open for viewing.

Be sure to take note of the homes in the parade represented by our agents:

New Longview
#95   The Crestwood by Gale Homes
  3308 SW Arena St, Lee's Summit, MO
   
#96   The Waldo by Gale Homes
   3146 SW Grandstand Cir., Lee's Summit, MO
   
Covington Court
#209 By Tom French Homes
  11588 S Waterford Dr, Olathe, KS
   
Cross Point Creek Cottages
#210 By Tom French Homes
  8543 Barstow St, Lenexa, KS
   
Gatewood Villas
#224 By Tom French Homes
  11113 S Montclaire Dr, Olathe, KS
   
Tuscany Piazza Townhomes
#319    By Tom French Homes
  3114 W 137th St, Leawood, KS
   
Mills Farm
#253   Wetherford III by C&M Builders
  16441 Cody, Overland Park KS
   
#254    Wiltshire II by C&M Builders
  16449 Garnett St., Overland Park KS
   
#255    The Juniper by Lambie Custom Homes
  11724 W. 164th Pl., Overland Park KS
   
Mills Farm, Meadows
#256    The Sanibel by James Engle Custom Homes
  11507 W 166th Tr., Overland Park KS
   
Mills Farm, The Manor
#257    The Annabelle 1.5 Story by Providence Homes
  16624 King St., Overland Park KS
   
Cider Mill Ridge at The National
#8 The Wildwood by SAB Homes
  5886 S National Drive , Parkville, MO
   
#9 The Manitoba by SAB Homes
  5903 S National Dt., Parkville, MO
   
#26 The Burgundy by the National Home Builders
  5899 S National Dr., Parkville, MO
   
Winterset Valley
#137 The Madison by Gale Homes
  211 SW Roosevelt Ridge
Lee’s Summit, MO
   
#138 The Mackenzie by Gale Homes
  190 SW Roosevelt Ridge
Lee’s Summit, MO     
   
#139 The Laurel III by Jame Engle Custom Homes
 

221 SW Roosevelt Ridge
Lee’s Summit, MO

   
#140 The Summerfield by JFE Construction
  225 SW Roosevelt Ridge
Lee’s Summit, MO
   
#141 The Charleston by SAB Homes
  217 SW Roosevelt Ridge
Lee’s Summit, MO
   
#142 The Chateau by Signature Builders
  171 SW Roosevelt Ridge
Lee’s Summit, MO       
   
#143 The Destination by Pfeifer Homes
  2800 NW Audubon Lane
Lee’s Summit, MO



If you have listings that are a part of the Parade, please email their address and location along the route to marketing@kansascityhomes.com.

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Gen X Home Ownership on the Rise

Could Generation X be staging a comeback into the housing market? While the home ownership rate for other age groups is dropping, Gen X home ownership is increasing in 2016.

The home ownership rate for Generation X was 58.9 percent in the first quarter of this year, up 0.5 percent year-over-year, according to the latest data from the Census Bureau. Overall, the nation’s home ownership rate was 63.5 percent in the first quarter, one of the lowest on record. Read complete article.

Source: REALTORMag, Monday, May 2, 2016
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Northland Broker Covers Social Media Practices During Third Thursday Session

On Thursday, April 21, Northland broker Kristi Ferrara led an hour-long discussion about social media and its place in real estate. The topics she covered included how to connect with people across different social media platforms, how to beat Facebook's algorithms and how sharing a photo from Instagram onto Facebook can result in 23% higher exposure than posting it directly to Facebook.

Kristi also shared tips for using social media that ranged from basic functions for those new to the platform, to advanced suggestions for more savvy users.

Be sure to make plans for the next Third Thursday session on May 19. The topic will be Effective Transaction Management and Risk Mitigation Systems and Plaza broker Dan Sweeney will be presenting.
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How Quickly You Respond to Real Estate Leads Matters

It’s no secret that how quickly we respond to our clients matters. In an age of immediate gratification, there is little room for waiting. In real estate in particular, this rule is applied and talked about almost always in conjunction with lead generation. Most real estate professionals pride themselves on how quickly they can respond to an incoming lead. While the threshold for many is five minutes, there are some who have taken it all the way down to the two-minute mark. Read complete article.

Source: Deirdre LePera, RealTrends, Wednesday, April 20, 2016
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Time to Close the Deal: Closing Script Lines

After some time, the clients you are working with will come across a home they are interested in buying. You know that they are ready to close a deal on a home, but you’re stuck at the finish line, unable to get them to move forward. When you’re in a situation like that, you need to be prepared with a few closing lines to help you complete the deal. Read complete article.

Every real estate agent needs to understand the importance of closing techniques to enhance his or her chances of making that sale. Read complete article.

Source: Karlton Utter, Clean Slate, Thursday, April 21, 2016
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Newsletter from Our Friends at Old Republic

Janell Enderson with Old Republic Home Protection shared their In Touch monthly newsletter. Articles include:

  • Pinterest for Real Estate Professionals
  • 5 Essential Skills for Real Estate Success* (BROKERS - Janell thinks you may want to share this one during sales meetings.)
  • The Millennial Mortgage Myth and more!
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PV/SL Agent Talks Millennial Home Amenities in MarketWatch Article

Financial website MarketWatch recently published an article about some of the more non-traditional improvements, upgrades and amenities that today's millennial buyers are looking for when house hunting.

PV/SL agent Mary Hutchison shared her experience with working with millennial buyers and what they were looking for.

“They’ll ask, ‘Where’s your backyard vegetable garden?’ ” said Mary Hutchison, a real-estate agent with Better Homes and Gardens Realty in Kansas City, Mo.

While homeowners customarily have taken advantage of good weather in springtime to add such backyard upgrades as patios or pools, Hutchison said millennial owners and buyers are going in a different direction. “They’re making their own pizza outdoors with vegetables they grow in their garden,” she said. Read complete article.

Source: Daniel Goldstein, MarketWatch, Tuesday, April 12, 2016
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Get the Spring Edition of Real Estate Review

The second quarter issue of Real Estate Review for 2016 is ready to download, customize, print and send to your client base.

In this latest edition, the featured stories include moving mistakes to avoid, ideas for staging small bedrooms a Kansas City calendar of events and a list of films that were filmed partly or entirely in the Kansas City area.

Download your copy of Real Estate Review here or visit the Newsletter page under the My Marketing tab.
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3 Home Buying Trends Emerging this Spring

Spring season tends to be the most active time for real estate markets across the country, and it’s also the period when a number of new trends begin to emerge. Well, we’re already well into spring, so what trends have emerged so far that buyers, sellers and real estate pros need to be aware of? Read complete article.

Source: Mike Wheatley, RealtyBiz News, Sunday, April 27, 2016
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National Speakers Discuss Advantages of Using the Greenhouse

Vice President of Platform Development, Amy Chorew and Senior Director of Learning Technologies and Solutions, Karlton Utter hosted a presentation for about 50 agents, brokers and staff about BHGRE's national intranet site, the Greenhouse.

Their focus was on the many tools, resources and assets you should be taking advantage of on the Greenhouse to help improve your business. They covered a large number of useful tips for how to get the most out of Greenhouse, such as:

• Getting a staging certification which prepares you to have the difficult discussions with clients
• Taking advantage of bulk shipping on magazines for just $2.00 each
• Subscribing to the just launched BHGRE podcasts
• More

There are so many useful items on Greenhouse that we will start highlighting a new one every week, right here on KCH agent. So, watch for them starting the first week in May.

We want to thank Amy and Karlton once again for taking the time to share their extensive knowledge about the Greenhouse with us!
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New Home Buyers Look For Green Options [INFOGRAPHIC]

  • 11% of new homebuyers stated "energy efficient features" as the reason for their purchase.
  • The most popular remodeling projects done for energy efficiency were insulation upgrades, HVAC replacements, and vinyl & wood window installations.
  • Research shows that word preference does make a difference when it comes to attracting "green buyers."


Source: KCM Crew, Keeping Current Matters, Monday, April 22, 2016
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Supply, Demand Expected to Drive Parade of Homes Traffic

Low interest rates, a tight supply of homes and a stronger job market are expected to contribute to a high level of traffic during the 2016 Spring Parade of Homes, which starts Saturday, April 23 and runs through May 8.

Sponsored by the Home Builders Association of Greater Kansas City, the event will allow prospective home buyers to tour 347 new homes throughout the metro area. Now in its 54th year, the Spring Parade serves as a showcase for new homes, builders and communities, and is typically the kickoff to the spring selling season.

Read complete article.


Source: Rob Roberts, Kansas City Business Journal, Monday, April 18, 2016
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New Agent Joins Blue Valley Office

We are excited to announce the newest agent to join our company, Karen Baum.

Karen joins us after previously working as the VP of Marketing and Communications for Avila University. She is from the Kansas City area having lived on the Plaza, in Leawood and is currently residing in Stillwell with her husband, two Australian Shepherds and a Pomapoo. She attended Avila University where she earned a B.S. in Psychology.

Please help Karen feel at home as a member of the Better Homes and Gardens Real Estate Kansas City Homes family.
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Share the Spring Issue of Distinctive Collection with Your Luxury Clients

The Spring issue of Distinctive Collection e-magazine is now available. Flip through this digital magazine to see more than 30 of Kansas City's finest luxury homes priced from the $600Ks.

From Mission Hills to Leawood, you'll see stunning interior and exterior photos, as well as details about these exclusive homes for sale in Kansas City.

Share this e-magazine with your prospects and clients today who are searching for their next Kansas City luxury home.

The Distinctive Collection digital magazine is a quarterly publication. The next issue will be published July 1.
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New Holiday Cards Now Available

If you're looking for a holiday postcard to send to your COI, we've created new options for you. You are welcome to change the copy on any of the cards to better suit your needs (e.g. Merry Christmas vs. Happy Holidays). If interested, contact Print Time - John Steib or Allen Watts.
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Sign Up for 2016 CE Classes

Take a moment to review the 2016 calendar of classes so you can make plans to attend the ones you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Erica Butler, Education Administrator, at 913-661-1486 or via email.

Want to keep track of all of your CE hours through KREC and MREC? Download instructions for how to look them up.
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