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Feature Your Luxury Listings in the Next Issue of Distinctive Collection

The Marketing Department is now accepting submissions for the next issue of Distinctive Collection digital magazine. Distinctive Collection listings in Kansas City are those luxury homes priced at $600K or more.

Send your submission (address, MLS #, and a minimum of five higher resolution photos - one should include the front of the house) to no later than end of day, Friday, March 13. The digital magazine will go live no later than Wednesday, April 1.
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3 Things Realtors Can Learn From Big-Brand Marketing

From Nespresso to Louis Vuitton to Nike, the world’s most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they’re selling.

They achieve this through offering an aspirational brand experience that is consistently expressed through every consumer touch point — from the advertising campaign to the retail experience to the way the product feels in your hands.Read complete article.

Source: Shane Conroy, Inman, Thursday, March 5, 2015.
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Missouri's Best Burger is Made in Kansas City

In a hunt for the best burger in each state, its editors, writers or contributors ate at each burger joint to compile a list of "The Best Burger in Every State in America"...Thrillist named Westport Flea Market Bar & Grill's patty melt as the best hamburger in all of Missouri. Here's what they had to say about it. Read complete article.

Source: Andrew Vaupel, Kansas City Business Journal, Wednesday, March 4, 2015.
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Top Reasons People Want to Move

One in three U.S. households say they plan to move in the next five years, according to a survey conducted by the Demand Institute of 10,000 households' current living situations. And it's the location of the home that will be driving most of those moving decisions — more so than the physical home itself. Read complete article.

Source: REALTORMag, Wednesday, February 25, 2015.
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Announcing the Addition of Three New Agents to Kansas City Homes

We'd like to announce the latest additions to our 8101 and Leawood offices.

Pati Lefler comes to the 8101 office from Keller Williams Realty Diamond Partners. She is well-travelled, having lived in Peoria, IL, Buenos Aires, Argentina, Columbus, OH and of course, Kansas City. Pati is fluent in Spanish and worked previously in art direction and graphic design before entering real estate.

Cara Cowsert is the newest member of the Goldstein Team in the Leawood office. Cara is a native of Johnson County and is new to Real Estate. She has a degree in Interior Design and a strong sales background.

Liz Yankovich is originally from Brazil and speaks both Portuguese and Spanish. She joins the Leawood office with 20+ years of experience in sales and advertising.  Liz also has a degree in Social Communication.
Please make Pati, Cara and Liz feel welcome as the newest members of the BHGRE Kansas City Homes family.
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Why Buyers May Find Mortgages Easier to Get

Good news for potential home shoppers: A Mortgage Bankers Association index shows lender requirements regarding credit scores, down payments, and other key terms are finally loosening up. Some lenders are even expanding the types of mortgages they offer. These moves come after years of lenders tightening loan requirements in the aftermath of the housing crisis. Read complete article.

Source: REALTORMag, Monday, February 23, 2015.
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Choose from Two 2015 Royals Schedule Postcard Options

Share some of that Royals magic with your clients by sending them 2015 schedule postcards.

Print Time is offering two versions for you to choose from - a four-up and a six-up game schedule display. 2015 postcard cost info:

• Postcards including USPS Standard Rate postage - $0.67 each
• Postcards including USPS 1st Rate postage - $0.89 each
• Postcards including USPS Standard Rate postage WITH magnets - $0.89 each
• Postcards WITH NO postage - $0.41 each

Download your 2015 postcard order form here. Show your COI that you're Forever Royal and stay top of mind with them at the same time.

For questions or to order, contact John Steib at Print Time - or 816-472-1500.
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2015 Recognition Club Trip: It's No Secret... You'll Have a Great Time!

The latest recognition club trip destination - Secrets Playa Mujeres Golf and Spa Resort - was announced at the annual year end event. Situated just 10 minutes north of Cancun, Mexico, Secrets Resort is an all-inclusive luxury getaway destination with plenty to do and lots to enjoy.

Based on your feedback, we've moved the timing of the trip up from November to late October (10/25-10/29). We hope this will allow more qualifiers to be able to attend!

Congratulations to the more than 50 sales professionals who have qualified to join the fun in Playa Mujeres. If you are not yet among them, you still have until June 30 to qualify. Please see your broker for details.

Good luck and we'll see you in Mexico!
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For Your Client: How to Get Your House Ready for the Market

First impressions are everything when it comes to selling a home.

“Most people make up their mind whether or not they like a house within mere minutes of stepping foot inside,” explains Don Frommeyer, mortgage expert and CEO of The National Association of Mortgage Brokers. “That is why it is crucial to make sure that you (and your home) are putting your best foot forward.” Read complete article.

Source: RISMedia, February 2015.
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2015 CE Schedule Released

The preliminary list of classes for Better Homes and Gardens Real Estate Kansas City Homes' 2015 Continuing Education series is now available.

Take a moment to download and review it so you can make plans to attend the classes you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Elaine Cavener, Education Director at 913-661-1486 or via email.
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Shooting a Great Home Tour Video with a Smartphone in 10 Easy Steps

We all want to be able to shoot a great home tour.

Below are 10 top tips.

1. Before you shoot make sure you have deleted unnecessary photos and videos or uploaded them to your desktop computer or card so you have enough memory space on your phone. A few gigs should be plenty.

2. Shoot your video in horizontal/landscape mode.

3. Before you start shooting in a home make sure the counters are clean, coffee table items are straightened and organized, toys off of the floor, and everything else put away. Read complete article.

Source: RISMedia, Thursday, March 5, 2015.
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Shape Up Your Promotional Efforts with New House Signs

We’re kicking off our annual house-shaped sign promotion. "For Sale" or "Open House" signs are $6.50 per sign (same as last year). The minimum order is 3 signs of either "For Sale" or "Open House". Stakes are sold separately and cost $3.50 each. By participating in the group order, you'll save money, nearly 80% per sign panel! To order, fill out the order form and turn in a check to your office’s administrative assistant no later than end of day Tuesday, March 17.
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Win Over Millennial Real Estate Clients with a ‘Team Player’ Attitude

At long last, the millennial generation has reached homebuying age. We've worked tirelessly to win over Generation X and baby boomers who value independence and hard work, but now it’s time to wow the next generation, a segment of the population that represents nearly 80 percent of first-time homebuyers.

As one of the biggest populations yet, millennials are characterized by their use of technology and their team-oriented mindset. Read complete article.

Source: Marnie Blanco, Inman, Wednesday, February 25, 2015.
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Real Estate Agents Are Desperate to Understand Millennial Homebuyers

For years, the real estate pros have worried over millennial homebuyers like so many doting parents. Will they ever settle down? I hope the housing bust didn’t sour them on the idea of ownership entirely. Maybe we should build some laundry nooks.

Now that millennials seem poised to flex their muscles and pour some money back into the housing market, real estate agents sound as if they’re afraid of being rejected. Read complete article.

Source: Patrick Clark, Bloomberg Business, Friday, February 20, 2015.
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Kansas City Institution Among Nation's Best for Fried Chicken

Stroud's Restaurant serves up some of the best fried chicken in the country, according to food, drink and travel rating site Thrilllist.

According to the site, "Since 1933, the good people of North Kansas City have hit this place for their pan fried chicken. Get the regular dinner, and when you bite into that crunchy, salty, juicy, peppery chicken mess, and grease runs all down your face and YOU JUST DON’T CARE BECAUSE IT’S THAT GOOD". Read complete article.

Source: Kevin Alexander and Liz Childers, Thrillist, Wednesday,February 25, 2015.
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Why 2015 Will Be a Breakout Year for Real Estate Sales

I believe that the real estate market will make a comeback in 2015 — but it will do so in spite of the terrible economic environment and the government. (Please don’t confuse what I’m about to say with any credit you might hear taken by a politician or the government. Politicians are confounding the market by adding excessive regulatory controls and new taxes, to name just a few hits.)

What reasons do I have to be so optimistic? Read complete article.

Source: Tom Donegan, Inman, March 3, 2015.
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Color Trend: Sage Green

Gray continues to invade every space and surface of our homes as the modern-day neutral (aka beige replacement). But other hues continue to bubble up, providing options for those looking to inject a little personality into their space. The latest color trend: olive green. Read complete article.

Source: Jaymi Naciri, Realty Times, Sunday, February 22, 2015.
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Order Your 2015 Schedule Postcards

Looking for some new postcard designs to send to your COI?

We've updated the following postcards: NASCAR, Chiefs, Royals, Holiday Dining, Holiday Lights, Pumpkin Patches, College Basketball and College Football. 2015 postcard cost info:

• Postcards including USPS Standard Rate postage - $0.67 each
• Postcards including USPS 1st Rate postage - $0.89 each
• Postcards including USPS Standard Rate postage WITH magnets - $0.89 each
• Postcards WITH NO postage - $0.41 each

Download your 2015 postcard order form here. Final designs will be posted on KCHAgent as soon as they become available.

For questions or to order, contact John Steib at Print Time - or 816-472-1500.
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The Exclusive Digital Magazine for Clients in the Luxury Home Market

We invite you to page through the Winter Issue of the Distinctive Collection digital magazine to see more than 30 spectacular Kansas City area homes, priced from the $600Ks.

From Loch Lloyd to Mission Hills, you'll see stunning interior and exterior photos, as well as details about some of the most sought-after homes for sale in Kansas City.

Share 2015's first-quarter issue of this e-magazine with your prospects and clients today who are searching for their next Kansas City dream home.

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