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Teens of Generation Z Bullish on Homeownership

The 13- to 17-year-olds of “Generation Z” believe homeownership is a more vital component of the American dream than graduating from college, getting married or having children.

That’s according to an online survey of 1,000 teens conducted between July 18 and July 29 and commissioned by Better Homes and Gardens Real Estate. Read complete article.

Source: Inman News, Friday, October 24, 2014.
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New Flexible Payment Option for Next Ninja Class

If you haven't signed up yet for the next Ninja installation in January 2015, do it now and take advantage of a new payment plan offered by the company.

The total program cost is $800 (includes installation kit, course instruction and meals), but you can reserve your spot today for just $400. The balance won't be due until February 1, 2015 when it will be automatically deducted from your first three closings after that date. Contact Fran Cashion at 913-661-2310 now to take part in this class which has helped so many of your fellow agents increase their income and improve their life.

Learn more about the class - taught by Ninja Coach Terri Johnson - by downloading this informational packet. Make a change for the Better by registering today!
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Make Your Listings Shine with a VHT Blue Sky Upgrade

It's nothing but blue skies from now on with VHT Studio's October upgrade discount. Now until the end of the month, get 20% off the Blue Sky upgrade from VHT for your clients' home photos.

This custom process takes exterior photos with grey and dreary skies and makes them bright and beautiful, greatly improving the way they look. Contact VHT (800-790-8687) today and get this upgrade for just $20, but act now because the offer expires at the end of October.
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Improve Your Personal Safety with a FREE Self Defense Workshop

Our entire industry is still reeling from the tragic loss of Arkansas REALTOR® Beverly Carter. The scary circumstances behind her abduction and death shine a bright light on the potential perils that come with working in real estate.

We must remember to be vigilant and take every precaution to ensure our own safety and the safety of our colleagues. To that end, we would like to thank Brian and Georgiane Hayhow (Leawood) for arranging a FREE self defense class with members of the Leawood Police Department. The class is scheduled for Monday, November 17 from 6:00-8:00p at the Leawood Ironwooods Lodge.

Space is limited to 50 participants, so reserve your spot now by contacting the Marketing Department.
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Existing Homes Sell at Highest Pace this Year

Sales of existing homes rebounded in September, hitting their highest annual pace this year: 5.17 million.

That's up from 5.05 million in August, according to the National Association of Realtors. The bad news is that sales are still below last year's pace.

The numbers include completed sales for single-family houses, townhomes, condominiums and co-ops. Read complete article.

Source: Kent Hoover, Kansas City Business Journal, Tuesday, October 21, 2014.
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4th Quarter Real Estate Review Now Available

The final issue of Real Estate Review for 2014 is ready to download, customize, print and send to your client base.

In this latest edition, the featured stories include pro staging tips for home sellers, house-hunting red flags to avoid, a Kansas City calendar of events and some illuminating facts about the famous Country Club Plaza holiday lights.

Download your copy of Real Estate Review here or visit the Newsletter page under the My Marketing tab.
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Android Tablet Version of Seller Book Now Available

The Android tablet version of the Home Selling Presentation is "live" on KCHagent.com. This presentation includes your choice of covers, as well as the standard and a la carte pages. It's up to you what slides you include - the presentation is editable (e.g. change photos/copy, delete/add slides, reorder slides, etc.) - and if you want, you can even add animation to the presentation.

To download this presentation, follow these steps:

1. From your tablet, login to KCHAgent.com
2. Click on "Working with Sellers" tab
3. Go to "Seller Book Downloads"
4. Scroll to the bottom of the section "Publisher Template Pages"
5. Click on "Seller Book - Powerpoint"

If you have any technical questions or concerns, please contact helpdesk@kansascityhomes.com. For all other questions, please contact marketing@kansascityhomes.com.
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Kansas City Named One of the 'Best' Zip Codes In America

#10. 64113, Kansas City, MO: Roads Worth Taking Your Time On

Although it’s last on our list, Kansas City is hardly last in our hearts. Even driving through this area is lovely, given that many roads skirt beautiful parks, trees, and ponds, making the short average commute time a pleasure rather than a chore.

This ZIP code had a high school graduation rate of 99.53 percent and an unemployment rate under three percent. The median household income was a staggering $119,676, and poverty was nearly nonexistent.

Top all that off with great restaurants like Charlie Hooper’s and Bella Napoli, and this is one wonderful place to call home. Read complete list.
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5 Tips for Capturing Clients Who Research You Online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. In fact, 90 percent of homebuyers search online during their homebuying process, according to the National Association of Realtors. Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. Read complete article.

Source: Hal Timinsky, Inman News, Friday, October 3, 2014.
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Share the Updated Listing Syndication Video with Your Clients

In response to multiple requests from agents, we have updated the video in which David Cooper explains BHG's withdrawal from 3rd-Party Listing Syndicators.

We encourage you to watch the updated version and share it (URL: http://youtu.be/JeENJynvaWQ) with your clients when and if the question of listing syndication arises. We have also provided a letter from David Cooper explaining Kansas City Homes' position, as well as a waiver for your clients to sign if they still wish to display their homes on 3rd-Party sites.

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New Agent Joins Blue Valley Office

Please help us in welcoming Laura Redmon, the latest sales professional to join the Better Homes and Gardens Real Estate Kansas City Homes family.

Laura brings 13 years of sales experience to our company and is licensed in both KS and MO. A native of Arkansas, Laura is proud to claim Johnson County as her adopted home where she lives with her husband, two teenage daughters and a four-year old son. Make Laura feel at home as she settles in to her new professional home with us.
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Pending Home Sales Hold Steady in September

Pending home sales rose slightly in September and are now above year-over-year levels for the first time in 11 months, according to the National Association of Realtors®.

The Pending Home Sales Index,* a forward-looking indicator based on contract signings, inched 0.3 percent to 105.0 in September from 104.7 in August, and is now 1.0 percent higher than September 2013 (104.0). The index is above 100 for the fifth consecutive month and is at the second-highest level since last September. Read complete article.

Source: REALTOR.org, Monday, October 27, 2014.
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Agents Learn to Reduce Risks at Annual Seminar

At our annual Risk Management meeting, approximately 200 agents, managers and staff listened to Bill Perry with lst American Title and Eldon Shields, attorney with Gates, Shields, and Ferguson, cover such topics as misrepresentation, non-disclosure, fair housing and short sales. It was a great morning informing us of legal issues and avoid lawsuits.
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Better Homes and Gardens Real Estate Expands Franchise Network in Florida

Better Homes and Gardens Real Estate today announced the addition of a new franchise affiliate serving Destin, Florida, and surrounding communities. The firm, which will do business as Better Homes and Gardens Real Estate Emerald Coast, is the newest brokerage to be added to the brand’s franchise network nationally, and the second affiliate in Florida to join the franchise in the past month.

The brokerage is led by owner and president John Holahan, who leveraged his extensive sales and marketing background to become a top-producing real estate sales professional in the area. Read complete article.
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11 Amazing Real Estate Facts to Entertain Your Brain

Ever wonder why brass doorknobs are so ubiquitous? Why do homes in Scotland have red doors? Can you buy a home with a paper clip? Find out answers to these home head-scratchers and more when you read the complete article.

Source: Seth Williams, Inman News, Monday, October 20, 2014.
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Northland Broker Gives First-Time Buyer Tips to National Magazine

Broker Kristi Ferrara (Northland), provided some pro-tips to U.S News and World Report for their new home-buyer advice story entitled, "The Newbie's Roadmap to Buying a First Home".

From the article: For first-time homebuyers, the whole homebuying process may look a bit daunting. You’re going into what could be the biggest purchase of your life with no experience to fall back on. The good news is a little preparation can go a long way and help you approach this major decision with confidence. Many things have changed in recent decades about the way Americans buy and sell homes, but one adage still matters, a lot: location, location, location. Read complete article.

Source: Teresa Mears, U.S. News & World Report, Friday, October 18, 2014.
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6 Principles of Persuasion Every Real Estate Agent Should Master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world.

Reciprocity
The theory of reciprocity is that as humans we naturally want to return any favors given and pay back when we owe. Another way to look at it is treating people as they’ve treated you.
Some ways we can apply this to real estate:

 
• Sending a handwritten thank you/birthday card
• Mentioning local businesses on your blog
• Featuring local businesses on your website
• Giving your best clients gifts (Spoil.io is awesome for this)
• Taking your favorite clients out to dinner

Read complete article.

Source: Andrew Gale, Inman News, Wednesday, October 15, 2014.
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2014 CE Schedule Released

The preliminary list of classes for Better Homes and Gardens Real Estate Kansas City Homes' 2014 Continuing Education series is now available.

Take a moment to download and review it so you can make plans to attend the classes you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Elaine Cavener, Education Director at 913-661-1486 or via email.
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